Table 8 Frequency distribution for customer accounting usage (CAU) (n = 115)
Measurement Variables for Customer Accounting | 1 (Not at all) | 2 (To a very limited extent) | 3 (To a limited extent) | 4 (To a moderate extent) | 5 (To a considerable extent) | 6 (To a great extent) | 7 (To a very great extent) |
|---|---|---|---|---|---|---|---|
Customer profitability analysis | 2.8% | 23.6% | 8.3% | 5.6% | 36.1% | 23.6% | – |
Lifetime customer profitability analysis | – | 19.4% | 18.1% | 2.8% | 33.3% | 25.0% | 1.4% |
Valuation of customer as assets | 9.7% | 12.5% | 15.3% | 1.4% | 26.4% | 27.8% | 6.9% |