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Future Business Journal

Table 10 Is your company "Defender" or "Prospector" type? (n = 115)

From: Customer accounting practices, antecedents and performance implications: insights from the financial services industry in Kuwait

Likert scale *

1

2

3

4

5

6

7

Frequency

9

19

10

13

37

21

6

Percentage

7.83%

16.52%

8.69%

11.30%

32.17%

18.26%

5.22%

  1. *Likert scale key: 1 = High Defender type company; 2 = Medium Defender type company; 3 = Average Defender type company; 4 = Neutral; 5 = Average Prospector type company; 6 = Medium Prospector type company; 7 = High Prospector type company
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