An empirical investigation into people’s intention to participate in mega events tourism: applying mixture of two behavioral theoretical models

Future Business Journal

Table 6 The moderating effect of observed risk

	ObBen → Persp	ObObs → Persp	ObBen → IMec	ObObs → IMec	ObBen → Int	ObObs → Int	Persp → Int	IMec → Int	NormB → Int
Low risk	0.872	− 0.421	− 0.219	0.514	0.854	− 0.511	0.273	0.319	0.329
Moderate risk	0.881	− 0.334	− 0.313	0.349	0.761	− 0.315	0.430	0.363	0.433
z-score	0.048	0.834	0.315	− 0.874	0.045	0.722	0.567	0.355	0.345
Low risk	0.239	− 0.225	− 0.229	0.847	0.229	− 0.224	0.227	0.328	0.353
High risk	0.866	− 0.423	− 0.446	0.872	0.766	− 0.332	0.527	0.466	0.632
z-score	4.470***	2.231**	0.754	0.323	3.310***	3.131**	2.729***	0.854	1.471
Moderate risk	0.881	− 0.345	− 0.263	0.263	0.762	− 0.245	0.430	0.363	0.218
High risk	0.827	− 0.234	− 0.414	0.255	0.635	− 0.234	0.255	0.446	0.353
z-score	− 0.328	1.345	0.320	− 0.045	− 0.227	1.345	− 0.844	0.520	1.125

ObBen Observed Benefits, ObObs Observed Obstacles, Persp Perspective, IMec Interactive Mechanism, NormB Normative Beliefs, Int Intention
***p < 0.01; **p < 0.05; *p < 0.10