Table 4 Problems encountered in terms of the handicraft products marketing aspect
Category | f | % |
|---|---|---|
Improper management of customer relationship | 2 | 3.64 |
Inefficient promotional activities or strategies | 14 | 25.45 |
Limited direct marketing due to restrictions of government | 24 | 43.64 |
Lack of marketing plan | 8 | 14.55 |
Meeting customer satisfaction | 1 | 1.82 |
Inadequate and irregular supply of raw materials | 6 | 10.91 |
Total | 55 | 100.00 |