Future Business Journal

Table 5 Discriminant validity.

From: Demystifying the effect of social media eWOM on revisit intention post-COVID-19: an extension of theory of planned behavior

	ATT	SN	PBC	RI	eWOM	DI
ATT	0.878
SN	0.389	0.950
PBC	0.330	0.667	0.933
RI	0.369	0.670	0.493	0.910
eWOM	0.357	0.466	0.509	0.658	0.930
DI	0.561	0.710	0.483	0.423	0.416	0.936

p < 0.001; square root of AVE diagonally highlighted in bold

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