From: Self-expressiveness and hedonic brand affect brand love through brand jealousy
 | Direct effect | Indirect effect | VAF | Mediation | Hypotheses | Decision |
---|---|---|---|---|---|---|
Self-expressiveness | 0.332 | 0.103 | 1 | Full | H4 | Supported |
Hedonic brand aspect | 0.249 | 0.083 | 1 | Full | H5 | Supported |