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Future Business Journal

Table 6 Results of f2

From: Self-expressiveness and hedonic brand affect brand love through brand jealousy

 

f2

Effect size

Self-expressiveness Brand love

0.224

Medium

Hedonic brand aspect Brand love

0.143

Small

Brand love Brand jealousy

0.066

Small

  1. Small: 0.0 < f2 effect size < 0.15; Medium: 0.15 < f2 effect size < 0.35; Large: f2 effect size > 0.3
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