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Future Business Journal

Table 5 Results of R2 and Q2

From: Self-expressiveness and hedonic brand affect brand love through brand jealousy

Endogenous variables

R2

R2 Adjusted

Q2 (= 1-SSE/SSO)

Effect size

Brand love

0.419

0.416

0.210

Medium

Brand jealousy

0.062

0.059

0.046

Small

  1. Small: 0.0 < Q2 effect size < 0.15; Medium: 0.15 < Q2 effect size < 0.35; Large: Q2 effect size > 0.35
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