Table 4 Results of hypotheses testing
From: Self-expressiveness and hedonic brand affect brand love through brand jealousy
Hypotheses | Path-coefficients | T statistics | P values | Decision | |
|---|---|---|---|---|---|
H1 | Self-expressiveness Brand love | 0.415 | 7.459 | 0.000 | supported |
H2 | Hedonic brand aspect Brand love | 0.332 | 5.417 | 0.000 | supported |
H3 | Brand love Brand jealousy | 0.249 | 4.656 | 0.000 | supported |