Skip to main content

Table 3 Discriminant validity and Heterotrait–Monotrait ratio (HTMT)

From: Self-expressiveness and hedonic brand affect brand love through brand jealousy

 

1

2

3

4

Brand jealousy

0.894

   

Brand love

0.249 (0.28)

0.736

  

Hedonic brand aspect

0.265 (0.31)

0.538 (0.66)

0.747

0.25

Self-expressiveness

0.266 (0.30)

0.580 (0.67)

0.496 (0.59)

0.771

  1. The off-diagonal values are the correlations between latent variables, the diagonal are the square root of AVE, and HTMT values are in italics