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Table 2 Construct validity—Results summary for outer model

From: Self-expressiveness and hedonic brand affect brand love through brand jealousy

Latent variables

Indicators

Factor loadings

VIF

Cronbach’s alpha

CR

AVE

Brand jealousy

BJ1

0.906

2.556

0.874

0.922

0.799

BJ2

0.904

2.355

   

BJ3

0.870

2.217

   

Brand love

BL2

0.715

1.751

0.832

0.877

0.542

BL3

0.736

1.624

   

BL4

0.727

1.633

   

BL5

0.731

1.582

   

BL6

0.776

1.793

   

BL7

0.730

1.662

   

Hedonic brand aspect

HB1

0.735

1.444

0.801

0.863

0.557

HB2

0.707

1.489

   

HB3

0.771

1.662

   

HB4

0.749

1.608

   

HB5

0.769

1.638

   

Self-expressiveness

SE1

0.749

1.691

0.863

0.898

0.594

SE2

0.786

1.823

   

SE3

0.825

2.195

   

SE4

0.807

2.001

   

SE5

0.729

1.661

   

SE6

0.723

1.628

   
  1. Indicators reliability: Loadings; CR Composite reliability; AVE Average variance extracted
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