Table 1 Demographic analysis
From: Self-expressiveness and hedonic brand affect brand love through brand jealousy
Demographics category | Frequency | Percentage |
|---|---|---|
Age profile | ||
20–25 | 154 | 49.2 |
26–30 | 63 | 20.1 |
31–35 | 47 | 15.0 |
36–40 | 32 | 10.2 |
41–45 | 10 | 3.2 |
45 and above | 7 | 2.2 |
Education profile | ||
Matric | 18 | 5.8 |
Intermediate | 85 | 27.2 |
Bachelor | 97 | 31.0 |
Master | 60 | 19.2 |
MS/MPhil | 44 | 14.1 |
Ph. D | 9 | 2.9 |