From: Investigating the predicting role of COVID-19 preventive measures on building brand legitimacy in the hospitality industry in Tanzania: mediation effect of perceived brand ethicality
Mediation path
Path coefficient
Sobel statistics
Supported (yes/no)
C1:CPM → CBL
0.4173
8.8634***
Yes
C2:CPM → PBE
0.2655
6.3142***
C3:PBE → CBL
0.3597
6.8009***
C4:CPM → PBE → CBL
0.3218
6.8766**