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Future Business Journal

Table 6 Sobel test statistics

From: Investigating the predicting role of COVID-19 preventive measures on building brand legitimacy in the hospitality industry in Tanzania: mediation effect of perceived brand ethicality

Mediation path

Path coefficient

Sobel statistics

Supported (yes/no)

C1:CPM → PBL

0.1702

3.8596***

Yes

C2:CPM → PBE

0.2655

6.3142***

Yes

C3:PBE → PBL

0.4445

9.3856***

Yes

C4:CPM → PBE → PBL

0.0521

1.2441*

Yes

  1. C condition
  2. ***p value < 0.001, *p value > 0.05
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