From: Investigating the predicting role of COVID-19 preventive measures on building brand legitimacy in the hospitality industry in Tanzania: mediation effect of perceived brand ethicality
Mediation path
Path coefficient
Sobel statistics
Supported (yes/no)
C1:CPM → PBL
0.1702
3.8596***
Yes
C2:CPM → PBE
0.2655
6.3142***
C3:PBE → PBL
0.4445
9.3856***
C4:CPM → PBE → PBL
0.0521
1.2441*