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Future Business Journal

Table 5 Sobel test statistics

From: Investigating the predicting role of COVID-19 preventive measures on building brand legitimacy in the hospitality industry in Tanzania: mediation effect of perceived brand ethicality

Mediation path

Path coefficient

Sobel statistics

Supported (yes/no)

C1:CPM → MBL

0.2228

5.4926***

Yes

C2:CPM → PBE

0.2655

6.3142***

Yes

C3:PBE → MBL

0.5104

12.5019***

Yes

C4:CPM → PBE → MBL

0.0873

2.4159**

Yes

  1. C condition
  2. ***p value < 0.001, **p value < 0.05
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