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Future Business Journal

Table 4 Hypotheses, path coefficients and t-statistics

From: Investigating the predicting role of COVID-19 preventive measures on building brand legitimacy in the hospitality industry in Tanzania: mediation effect of perceived brand ethicality

Hypotheses

Path models

Path coefficients

SE

t-statistics

Support (yes/no)

H1

CPM → PBE

.355

.058

6.120***

Yes

H2

PBE → PBL

.474

.053

8.972***

Yes

H3

PBE → MBL

.630

.057

11.049***

Yes

H4

PBE → CBL

.566

.067

8.474***

Yes

  1. ***p < 0.001, Chi-square (x2)
  2. GFI Goodness-of-Fit Index, CFI Comparative Fit Index, TLI Tucker–Lewis Index, IFI Incremental Fit Index, AGFI Adjusted Goodness-of-Fit Index, RMSEA Root Mean Square Error Approximation, PNFI Parsimony Normed Fit Index, PCFI Parsimony Comparative Fit Index
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