Investigating the predicting role of COVID-19 preventive measures on building brand legitimacy in the hospitality industry in Tanzania: mediation effect of perceived brand ethicality

Amani, David; Ismail, Ismail Juma

doi:10.1186/s43093-022-00128-6

Future Business Journal

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Last updated: Sat, 27 Apr 2024 4:38:22 Z

Investigating the predicting role of COVID-19 preventive measures on building brand legitimacy in the hospitality industry in Tanzania: mediation effect of perceived brand ethicality

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