Future Business Journal

Table 12 Importance performance map analysis (IPMA)

From: Modeling the enablers of online consumer engagement and platform preference in online food delivery platforms during COVID-19

Latent Constructs	Platform Preference
	Importance	Performance
Platform interactivity	0.13	64.42
Self-concept	0.69	57.89
Online consumer engagement	0.15	58.94
Peer pressure	0.27	61.20

The values in bold direct the highest importance and highest performance

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