Future Business Journal

Table 11 Goodness of fit (GOF)

From: Modeling the enablers of online consumer engagement and platform preference in online food delivery platforms during COVID-19

Constructs	AVE	R²
Platform interactivity	0.69
Perceived value	0.66
Perceived quality	0.74
Self-brand image congruency	0.70
Peer pressure	0.69
Online consumer engagement	0.67	0.61
Platform preference	0.63	0.65
Average scores	0.68	0.63
AVE*R²	0.43
GOF = \(\surd \)(AVE* R²)	0.65

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