From: Modeling the enablers of online consumer engagement and platform preference in online food delivery platforms during COVID-19
H
Mediated paths
Indirect path I = (a*b*c)
Direct path (D = T-I)
Total effect(T)
VAF(I/T)
Results
H4a
PI → OCE → PFP
0.15
0.10
0.21
71%
Partial mediation
H4b
SC → OCE → PFP
0.16
0.72
0.60
26%