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Table 5 Regression weight of the testing outcomes of hypothesized prototype

From: Effect of Web atmospherics and satisfaction on purchase behavior: stimulus–organism–response model

Hypothesis Estimate Critical ratio Result
H1: Web informativeness (WI) → Web satisfaction (WS) 0.23 4.61*** Supported
H2: Web entertainment (WE) → Web satisfaction (WS) 0.28 7.02*** Supported
H3: Effectiveness of information content (EIC) → Web satisfaction (WS) 0.31 8.24*** Supported
H4: Web satisfaction (WS) → Purchase intention (PI) 0.92 17.93*** Supported
  1. Goodness of fit ratio: CMIN/df = 3.38; CFI = 0.976; AGFI = 0.903; GFI = 0.967; IFI = 0.976; NFI = 0.965; TLI = 0.942; RMSEA = 0.07; SRMR = 0.04. ***P < 0.001 and **P < 0.01