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Future Business Journal

Table 5 Regression weight of the testing outcomes of hypothesized prototype

From: Effect of Web atmospherics and satisfaction on purchase behavior: stimulus–organism–response model

Hypothesis

Estimate

Critical ratio

Result

H1: Web informativeness (WI) → Web satisfaction (WS)

0.23

4.61***

Supported

H2: Web entertainment (WE) → Web satisfaction (WS)

0.28

7.02***

Supported

H3: Effectiveness of information content (EIC) → Web satisfaction (WS)

0.31

8.24***

Supported

H4: Web satisfaction (WS) → Purchase intention (PI)

0.92

17.93***

Supported

  1. Goodness of fit ratio: CMIN/df = 3.38; CFI = 0.976; AGFI = 0.903; GFI = 0.967; IFI = 0.976; NFI = 0.965; TLI = 0.942; RMSEA = 0.07; SRMR = 0.04. ***P < 0.001 and **P < 0.01
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