From: Effect of Web atmospherics and satisfaction on purchase behavior: stimulus–organism–response model
Construct | EIC | WE | WI | WS | PI |
---|---|---|---|---|---|
Effectiveness of information content (EIC) | 0.732* | ||||
Web entertainment (WE) | 0.487 | 0.719* | |||
Web informativeness (WI) | 0.651 | 0.632 | 0.721* | ||
Web satisfaction (WS) | 0.648 | 0.681 | 0.701 | 0.832* | |
Purchase intention (PI) | 0.599 | 0.648 | 0.655 | 0.644 | 0.741* |