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Table 3 Measurement prototype (CFA)

From: Effect of Web atmospherics and satisfaction on purchase behavior: stimulus–organism–response model

Factor and items Factor loading CR α AVE Construct reliability
Effectiveness of information content    0.84 0.69 0.91
EIC-1 0.839 12.972    
EIC-2 0.863 14.261    
EIC-3 0.830 Deleted    
EIC-4 0.859 13.760    
EIC-5 0.802 Fixed    
Web entertainment    0.81 0.68 0.89
WE-1 0.797 10.477    
WE-2 0.847 Deleted    
WE-3 0.892 13.458    
WE-4 0.880 11.846    
WE-5 0.758 Fixed    
Web informativeness    0.84 0.61 0.85
WI-1 0.834 13.384    
WI-2 0.736 11.631    
WI-3 0.747 11.841    
WI-4 0.755 Fixed    
Web satisfaction    0.68 0.58 0.78
WS-1 0.768 9.894    
WS-2 0.798 11.188    
WS-3 0.698 Fixed    
Purchase intention    0.90 0.71 0.91
PI-1 0.801 14.894    
PI-2 0.885 16.112    
PI-3 0.901 17.152    
PI-4 0.798 Fixed    
  1. Goodness of fit ratio: CMIN/df = 2.265; CFI = 0.923; GFI = 0.894; AGFI = 0.906; NFI = 0.91; IFI = 0.928; TLI = 0.917; RMSEA = 0.069