Table 3 Measurement prototype (CFA)
From: Effect of Web atmospherics and satisfaction on purchase behavior: stimulus–organism–response model
Factor and items | Factor loading | CR | α | AVE | Construct reliability |
|---|---|---|---|---|---|
Effectiveness of information content | 0.84 | 0.69 | 0.91 | ||
EIC-1 | 0.839 | 12.972 | |||
EIC-2 | 0.863 | 14.261 | |||
EIC-3 | 0.830 | Deleted | |||
EIC-4 | 0.859 | 13.760 | |||
EIC-5 | 0.802 | Fixed | |||
Web entertainment | 0.81 | 0.68 | 0.89 | ||
WE-1 | 0.797 | 10.477 | |||
WE-2 | 0.847 | Deleted | |||
WE-3 | 0.892 | 13.458 | |||
WE-4 | 0.880 | 11.846 | |||
WE-5 | 0.758 | Fixed | |||
Web informativeness | 0.84 | 0.61 | 0.85 | ||
WI-1 | 0.834 | 13.384 | |||
WI-2 | 0.736 | 11.631 | |||
WI-3 | 0.747 | 11.841 | |||
WI-4 | 0.755 | Fixed | |||
Web satisfaction | 0.68 | 0.58 | 0.78 | ||
WS-1 | 0.768 | 9.894 | |||
WS-2 | 0.798 | 11.188 | |||
WS-3 | 0.698 | Fixed | |||
Purchase intention | 0.90 | 0.71 | 0.91 | ||
PI-1 | 0.801 | 14.894 | |||
PI-2 | 0.885 | 16.112 | |||
PI-3 | 0.901 | 17.152 | |||
PI-4 | 0.798 | Fixed |