From: Effect of Web atmospherics and satisfaction on purchase behavior: stimulus–organism–response model
Demographic group | Demographic category | Count | Percentage |
---|---|---|---|
Gender | Male | 132 | 41.7 |
Female | 184 | 58.3 | |
Age | Below 22 years | 15 | 4.7 |
22–39 years | 197 | 62.3 | |
40–59 years | 104 | 33.0 | |
Marital status | Married | 181 | 57.3 |
Single | 96 | 30.4 | |
Other | 39 | 12.3 | |
Education level | Students | 0 | 0.0 |
Graduates | 203 | 72.9 | |
Postgraduates and above | 113 | 27.1 | |
Monthly income | Less than 600 JOD | 0 | 0.0 |
600 to 1499 JOD | 43 | 13.6 | |
1500 to 2499 JOD | 175 | 55.4 | |
More than 2500 JOD | 98 | 31.0 |