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Future Business Journal

Table 6 Hypothesis tests (path analyses)

From: Hopes and reality: consumers’ purchase intention towards whitening cream

Hypothesis

Estimate

C.R

S.E

P value

Result

H1: ATT→PI

0.341

2.873

0.108

0.004

Supported

H2: INV→PI

0.255

3.048

0.070

0.002

Supported

H3: INJ→PI

0.046

0.493

0.104

0.622

Not supported

H4: DN→PI

0.204

2.246

0.078

0.025

Supported

H5: PQ→PI

− 0.019

− 0.213

0.103

0.831

Not supported

H6: PF→PI

− 0.047

− 0.692

0.065

0.489

Not supported

  1. Source: AMOS output by analysing primary data
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