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Table 3 Descriptive, correlation matrix, and square root of AVE

From: Hopes and reality: consumers’ purchase intention towards whitening cream

Construct

Mean

SD

ATT

INV

INJ

DN

PQ

PP

PI

ATT

5.7467

1.05528

.71

      

INV

5.8173

.99153

.341**

.75

     

INJ

5.6873

1.03467

428**

.256**

.79

    

DN

6.0991

.90591

.182**

.236**

.202**

.84

   

PQ

6.0564

.79775

.094

.196**

.152**

.702**

.85

  

PP

6.0745

.86359

.289**

.155**

.228**

.183**

.107*

.82

 

PI

6.0788

.90049

.369**

.371**

.293**

.303**

.209**

.148**

.81

  1. **Sig. at the 0.01 and *. Sig. at the 0.05 level.
  2. Sources primary data
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