Table 2 Respondents’ information
From: Hopes and reality: consumers’ purchase intention towards whitening cream
Characteristics | Category | Frequency | Per cent |
|---|---|---|---|
Age | 15–25 | 146 | 53.1% |
26–35 | 79 | 28.73 | |
36–45 | 31 | 11.27% | |
46 + | 19 | 6.90% | |
Income | Below 20,000 tk | 203 | 73.82% |
21,000 tk.-40,000 tk | 56 | 20.36% | |
41,000 tk.-60,000 tk | 11 | 4% | |
Above 60,000 tk | 5 | 1.82% | |
Education | Higher secondary or less | 72 | 26.18% |
University students | 148 | 53.82% | |
Graduate | 50 | 18.18% | |
Postgraduate | 5 | 1.82% | |
Occupation | Student | 172 | 62.55% |
Self-employed | 9 | 3.27% | |
Job holder | 29 | 10.55% | |
Housewife | 65 | 23.64% | |
Marital status | Single | 204 | 74.18% |
Married | 71 | 25.82% | |
Use experience fairness cream | Yes | 270 | 98.18% |
No | 5 | 1.82% | |
Preferred product | Local | 43 | 15.64% |
Foreign | 232 | 84.36% | |
Point of purchase | Departmental store | 114 | 41.45% |
Specialty beauty store | 123 | 44.72% | |
Online | 26 | 9.45% | |
Others | 12 | 4.36% | |
Meaning of skin whitening | Changing the skin colour from black/brown to fair | 123 | 44.72% |
Removing unwanted marks on the skin | 31 | 11.27% | |
Cleansing the skin deeply | 10 | 3.64% | |
Getting vivid and radiant skin | 111 | 40.36% |