Table 2 Outer loadings, reliability analysis and AVE
Variables | Items | Outer loadings | CR | AVE |
|---|---|---|---|---|
Green perceived availability (GPA) | 0.863 | 0.679 | ||
GPA_1 | 0.857 | |||
GPA_2 | 0.704 | |||
GPA_5 | 0.898 | |||
Green products awareness (GPAW) | 0.855 | 0.597 | ||
GPAW_1 | 0.832 | |||
GPAW_2 | 0.729 | |||
GPAW_4 | 0.758 | |||
GPAW_5 | 0.768 | |||
Green perceived price (GPP) | 0.833 | 0.714 | ||
GPP_3 | 0.823 | |||
GPP_5 | 0.867 | |||
Green perceived quality (GPQ) | 0.871 | 0.694 | ||
GPQ_1 | 0.786 | |||
GPQ_2 | 0.786 | |||
GPQ_5 | 0.919 | |||
Green perceived value (GPV) | 0.866 | 0.690 | ||
GPV_2 | 0.619 | |||
GPV_3 | 0.904 | |||
GPV_5 | 0.932 | |||
Green purchase intention (GPI) | 0.892 | 0.736 | ||
GPI_2 | 0.737 | |||
GPI_3 | 0.857 | |||
GPI_5 | 0.965 |