PCA 1 (macroeconomic risk pertinent to SMEs) | Explained variance | PCA 2 (usage of financial services by SMEs) | Explained variance | PCA 3 (marketing promotion tools to SMEs) | Explained variance |
---|---|---|---|---|---|
D1: monetary policy (Interest rate) | .884 | F2: SMEs with outstanding loans | .860 | B3: PR campaign | .864 |
D2: Inflation rate | .909 | F3: SMEs with payroll accounts | .882 | B4:Social media campaign | .889 |
Interaction between D1* D2 | .914 | Interaction F2* F3 | .893 | interaction between B3*B4 | .891 |