Table 4 Statistics of hypotheses testing
Paths | Standardized estimates | T-statistics | Relationship |
|---|---|---|---|
H1 food quality → customer satisfaction | .378*** | 27.998 | Supported |
H2 service quality → customer satisfaction | .303*** | 21.877 | Supported |
H3 restaurant atmosphere → customer satisfaction | .227*** | 18.619 | Supported |
H4 restaurant location → customer satisfaction | .121*** | 7.994 | Supported |
H5 price → customer satisfaction | .151*** | 12.055 | Supported |
H6 variety → customer satisfaction | .102*** | 10.358 | Supported |
H7 customer satisfaction → brand loyalty | .70*** | 19.621 | Supported |
H8 customer satisfaction × social trust → brand loyalty | .109* | 2.181 | Supported |
H9 customer satisfaction × CSR → brand loyalty | − .138 | 1.772 | Unsupported |