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Future Business Journal

Table 3 Discriminant validity

From: Predictors and outcome of customer satisfaction: moderating effect of social trust and corporate social responsibility

Constructs

Mean

SD

VIF

1

2

3

4

5

6

7

8

9

10

FQ

3.87

1.05

1.925

.852

         

SQ

3.96

1.01

1.935

.669**

.831

        

RA

3.89

1.11

1.110

.197**

.257**

.714

       

RL

3.77

1.14

1.178

.230**

.222**

.141**

.857

      

PR

3.85

1.08

2.572

.268**

.233**

.210**

.315**

.867

     

VR

3.85

1.04

2.311

.177**

.136**

.159**

.150**

.743**

.851

    

CS

3.84

.859

1.215

.358**

.344**

.138**

.157**

.201**

.170**

.891

   

BL

4.06

.924

1.191

.225**

.172**

.128**

.121**

.368**

.322**

.166**

.939

  

CSR

4.03

.832

1.044

0.051

0.053

0.061

0.003

− 0.08

0.006

0.060

0.068

0.886

 

ST

3.61

.840

1.057

− .039

− .097

.032

− .015

− .040

.033

− .141**

.001

− .003

.782

  1. The bold digits in the diagonal are square root of AVE
  2. 1 = food quality (FQ), 2 = service quality (SQ), 3 = restaurant atmosphere (RA), 4 = restaurant location (RL), 5 = price (PR), 6 = variety (VR) 7 = customer satisfaction (CS), 8 = brand loyalty (BL), 9 = CSR, 10 = social trust (ST)
  3. **p < 0.01
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