Constructs | Items | Statements | SFL |
---|---|---|---|
Please rate the following constructs; food quality, service quality, restaurant location, restaurant atmosphere, price and variety of food of your favorite restaurants | |||
Food quality α = .921, CR = .914, AVE = .727 √AVE = .852 | F1 | Taste | 0.831*** |
F2 | Fresh and rich flavor | 0.901*** | |
F3 | Nutritional content | 0.865*** | |
F4 | Eye appealing | 0.813*** | |
Service quality α = .907, CR = .899, AVE = .690, √AVE = .831 | SQ1 | Quickness of service line | 0.744*** |
 | SQ2 | Order fulfillment time | 0.817*** |
 | SQ3 | Attentive staff | 0.901*** |
 | SQ4 | Courteous | 0.855*** |
Restaurant atmosphere α = .892, CR = .895, AVE = .510, √AVE = .714 | RA1 | Cleanliness | 0.861*** |
 | RA2 | Comfortable environment | 0.927*** |
 | RA4 | Layout | 0.788*** |
Restaurant location α = .895, CR = .893, AVE = .73, √AVE = .857 | RL1 | Convenient location | 0.850*** |
 | RL2 | Short walking distance | 0.798*** |
 | RL3 | Parking convenience | 0.921*** |
Price α = .898, CR = .901, AVE = .753, √AVE = .867 | P1 | Good value for the price charged | 0.864*** |
 | P2 | Appropriate portion size | 0.810*** |
 | P3 | Reasonable price item | 0.926*** |
Variety of food α = .884, CR = .890, AVE = .730, √AVE = .851 | V1 | Food choices (menu) | 0.951*** |
 | V2 | Ready to deliver (in stock) | 0.803*** |
 | V3 | Special meals and promotion are offered frequently. | 0.801*** |
Customer satisfaction α = .939, CR = .939, AVE = .795, √AVE = .891 | CS3 | I’m satisfied with restaurant atmosphere. | 0.884*** |
 | CS4 | I’m satisfied with restaurant location. | 0.889*** |
 | CS5 | I’m satisfied with the price range of restaurant. | 0.924*** |
 | CS6 | I’m overall satisfied with the quality of restaurant service. | 0.869*** |
Brand loyalty α = .960, CR = .960, AVE = .883, √AVE = .939 | BL1 | I have been with my favorite fast-food restaurant for a long time. | 0.866*** |
 | BL2 | I am planning to continue relying on my favorite fast food restaurants for a longer period. | 0.882*** |
 | BL3 | If restaurant were to raise their prices, I would continue visit the same restaurant | 0.893*** |
 | ALI | Once I get used to a fast-food restaurant, I hate to switch | 0.883*** |
 | AL2 | I have developed some sort of emotional connection with my favorite fast-food restaurant | 0.889*** |
 | CL1 | When I decide to stay with a fast-food restaurant, I make sure that it is a competent one | 0.873*** |
 | CL2 | Client loyalty in fast-food restaurants is based on good experiences | 0.873*** |
CSR α = .951, CR = .948, AVE = .786, √AVE = .886 | ELCSR1 | It behaves ethically/honestly with its customers | 0.912*** |
 | ELCSR2 | It always respects the norms defined in the law when carrying out its activities | 0.940*** |
 | ELCSR3 | It respects the ethical principles in its relationships and it gives priority over achieving superior economic performance | 0.896*** |
 | PLCSR1 | It directs part of its budget to donations for social causes | 0.803*** |
 | PLCSR2 | It committed toward society by improving the welfare of the communities in which it operates | 0.876*** |
Social trust α = .937, CR = .935, AVE = .611, √AVE = .782 | Generally speaking, would you say that most people can be trusted or that you can’t be too careful in dealing with people? |  |  |
 | Per1 | When I face any problem in restaurant, it couldn’t influence me negatively. | 0.754*** |
 | Per2 | When I face any problem in restaurant, it couldn’t lead me to untrustworthiness. | 0.753*** |
 | T1 | I can tolerate if restaurant doesn’t meet standard of honesty once. | 0.722*** |
 | T2 | I can tolerate if restaurant doesn’t meet its delivered service promise once. | 0.785*** |
 | F1 | I believe, today’s restaurants are more inclined to accommodate their customers/co-operative. | 0.753*** |
 | F2 | I am careful when dealing with fast food operators | 0.743*** |
 | SC1 | I am satisfied with safety standards (security) | 0.788*** |
 | SC2 | I feel safe when I dine in my restaurant. | 0.825*** |
 | SN1 | I mostly visit restaurants recommended by my friends. | 0.783*** |
 | SN2 | My trust on restaurant is affected by my friend opinion. | 0.780*** |