Linking Porter’s generic strategies to firm performance

Future Business Journal

Table 5 Statistical highlights—Cronbach’s alpha test for reliability

Low-cost strategy		Differentiation strategy		Focus strategy		Firm performance
Cronbach’s alpha test for reliability
0.760		0.779		0.734		0.894
Remaining items with loading values > 0.7
LCS₁	0.767	DS₁	0.750	FS₁	0.754	PS₁	0.866
LSC₂	0.564x	DS₂	0.750	FS₂	0.621x	PS₂	0.871
LCS₃	0.715	DS₃	0.700	FS₃	0.619x	PS₃	0.880
LCS₄	0.597x	DS₄	0.771			PS₄	0.873
LCS₅	0.767	DS₅	0.793			PS₅	0.875
LCS₆	0.712	DS₆	0.765			PS₆	0.889
		DS₇	0.712