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Table 2 Demographic characteristic of respondents.

From: Linking Porter’s generic strategies to firm performance

Demographic variable

Count (percentage) n = 113

 

Firm size

 

Up to 49 employees

63 (55.7%)

 

From 49 to 250 employees

50 (44.3%)

 

Firm age

 

1–10 years

51 (45.1%)

 

11–20 years

36 (31.8%)

 

21–30 years

9 (7.9%)

 

31–40 years

11 (9.8%)

 

Above 40 years

6 (5.4%)

 

Position of the respondents in the respondent firms

 

Owner

12 (10.6%)

 

Director (CEO)

48 (42.5%)

 

Manager

53 (46.9%)