Table 1 Summary of survey items.
From: Linking Porter’s generic strategies to firm performance
Low-cost strategy | |
LCS1 | Insurance of raw material, negotiation about lowering prices with suppliers |
LCS2 | Standardization of products/services |
LCS3 | Efficiency in products/services |
LCS4 | Maximum capacity utilization of the firm |
LCS5 | Offering the products/services with a lower price than the competitors |
LCS6 | Control of the firm’s overall expenses |
Differentiation strategy | |
DS1 | Developing new products/services |
DS2 | The degree of releasing of new products/services in the market |
DS3 | Increasing the intensity of advertising and marketing |
DS4 | Differentiation through shortening the project time |
DS5 | Development and training of selling power |
DS6 | Creation of a good name and image |
DS7 | Offering unique products |
Focus strategy | |
FS1 | Aiming a specific part of the market |
FS2 | Offering products for that segment of the market that pays high prices |
FS3 | Offering of specific products to adjust to a particular number of clients |
Firm performance | |
FP1 | Increasing profit |
FP2 | Increasing incomes |
FP3 | Increasing parts of the market |
FP4 | Returning of investment (ROI) |
FP5 | Lowering costs |
FP6 | Improving quality |