Future Business Journal

Table 4 Profile of e-commerce users in ASEAN

From: E-commerce adoption in ASEAN: who and where?

	Who are they?		Where they live?
Individual demographics		National culture
Age	Young	Power distance	–
Gender	Female	Individualism	High
Education	High	Masculinity	Low
Employment status	Yes	Uncertainty avoidance	Low
Income	High
Account ownership	Yes	GDP per capita	High

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