Cognition and affect in consumer decision making: conceptualization and validation of added constructs in modified instrument

Future Business Journal

Table 9 Total variance explained

Component	Initial eigenvalues			Extraction sums of squared loadings			Rotation sums of squared loadings
Component	Total	% of variance	Cumulative %	Total	% of variance	Cumulative %	Total	% of variance	Cumulative %
1	8.527	16.398	16.398	8.527	16.398	16.398	5.979	11.498	11.498
2	5.805	11.164	27.562	5.805	11.164	27.562	5.035	9.683	21.181
3	4.347	8.359	35.922	4.347	8.359	35.922	4.955	9.528	30.709
4	4.243	8.160	44.081	4.243	8.160	44.081	4.144	7.970	38.679
5	3.415	6.567	50.648	3.415	6.567	50.648	4.045	7.779	46.458
6	3.194	6.143	56.791	3.194	6.143	56.791	3.900	7.501	53.958
7	3.026	5.818	62.609	3.026	5.818	62.609	3.652	7.024	60.982
8	2.797	5.378	67.987	2.797	5.378	67.987	3.633	6.987	67.969
9	1.050	2.019	70.006	1.050	2.019	70.006	1.059	2.037	70.006
10	.949	1.825	71.831
:	:	:	:
:	:	:	:
11	.901	1.732	73.563
51	.046	.088	99.999
52	.001	.001	100.000