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Table 6 Fornell and Larcker criteria

From: Cognition and affect in consumer decision making: conceptualization and validation of added constructs in modified instrument

 

I1

I2

I3

I4

I5

I6

I7

BB

I1

.73

       

I2

− .07

.77

      

I3

− .08

.11

.74

     

I4

.31

− .04

.15

.72

    

I5

− .05

− .12

.07

− .02

.74

   

I6

− .12

.06

.01

− .02

.19

.73

  

I7

.65

− .10

.04

.17

− .16

− .13

.80

 

BB

− .08

.70

.01

− .05

− .07

.06

− .18

.71