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Future Business Journal

Table 5 Composite reliability and average variance extracted

From: Cognition and affect in consumer decision making: conceptualization and validation of added constructs in modified instrument

 

Composite reliability

Average variance extracted

I1

.93

.53

I2

.89

.59

I3

.89

.54

I4

.85

.52

I5

.85

.54

I6

.87

.53

I7

.77

.63

BB

.89

.51

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