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Future Business Journal

Table 16 Constructs and statistics

From: Cognition and affect in consumer decision making: conceptualization and validation of added constructs in modified instrument

Theme/constructs

Items

Statements

Factors

Item loadings

Item errors

CR

(AVE)

SQR (AVE)

Undesirable advocacy to buy

A1

I always have the ambition to pay money for an article as fast as possible so as to cease the pain of buyinglessness

UAB

.71

.79

   
 

A17

I always experience helplessness when I see amazing and gorgeous items meant for marketing purpose

UAB

.76

.11

   
 

A25

The urge to procure something just draws nearer to me all at once and I am overwhelmed by the shopping decision

UAB

.69

.12

   
 

A26

I have the tendency to shop and spend large amounts of money during times of depression or emotional distress

UAB

.61

.22

   
 

A30

I always have the trouble in managing my buying desires

UAB

.74

.99

   
 

A33

I always try to buy the products I like

UAB

.79

.85

   
 

A36

When I go for shop trip, I make buying decisions on the spot

UAB

.58

.23

   
 

A37

I purchase excessive amounts of items that never get used

UAB

.50

.11

   
 

A41

I experience a rush or a feeling of joy before spending

UAB

.83

.55

.91

.53

.73

Affirmative buying sensations

A2

When making new buy, I find myself charmed and pleased

ABS

1

.00

   
 

A11

I purchase instantaneously to prolong my pleasurable sensation

ABS

.64

1.42

   
 

A12

I take pleasure in the sensation of buying products spontaneously

ABS

.93

.28

   
 

A15

Buying stuff in emergency gives me a sense of amusement and cheerfulness

ABS

1

.00

   
 

A16

I experience sense of joy when I procure something hurriedly

ABS

.74

.93

.88

.57

.75

Prudence and cognitive deliberation

A3

I buy an item to satisfy my ego of superiority

CD

.84

.20

   
 

A5

I never run up large amounts of debt or buying unnecessary items

CD

.63

.44

   
 

A13

I am a vigilant and cautious buyer

CD

.38

.61

   
 

A21

When I pay money for things, I am more likely to be slow and thoughtful.

CD

.65

.48

   
 

A22

I have the tendency to think about quality of a product before I pay money for it

CD

.59

.45

   
 

A23

I have higher tendency to reject the products during shopping trip

CD

.55

.66

   
 

A24

I always purchase items wisely

CD

.86

.16

.87

.51

.71

BELF

A4

Impulsive buying leads to addiction problems

BELF

.99

.03

   
 

A8

When I consider about my buying behavior in general, I judge myself to be rational purchaser?

BELF

.89

.47

   
 

A9

Impulsive buying largely affects budget of an individual

BELF

.93

.30

   
 

A14

Impulsive buying disrupts every ones diet schedule

BELF

.76

1.03

   
 

A20

I believe impulsive buying needs to be avoided

BELF

.69

1.32

.85

.54

.74

Scant planning

A7

When I leave for shopping, I never return with purchases that I had not anticipated to buy

SP

.68

.12

   
 

A10

I am the who for all the time makes planned purchases

SP

.96

.19

   
 

A31

When I’m feeling down, I never go out and purchase something hastily

SP

.78

1.02

   
 

A32

Usually, I make a list of items when I go for shopping

SP

.95

.25

   
 

A34

It takes me more time to complete all the purchases

SP

.77

.23

   
 

A35

When faced with purchase decisions, I always take time to search for alternative buying preferences

SP

.83

.73

   
 

A42

I never break my budget by spending more than I have planned to

SP

.69

1.39

.89

.54

.74

Cognitive dissonance

A18

Every now and then I feel let down by buying new stuff

CDS

.93

.26

   
 

A19

For me, buying is a means of reducing the everyday stress

CDS

.48

.35

   
 

A38

I experience mixed feelings of pleasure and guilt from buying something on impulse

CDS

.71

1.06

   
 

A43

Every now and then, I feel disappointed after buying things in a haste

CDS

.67

.46

   
 

A44

I always experience diverse feelings of happiness and shame after making buying decisions spontaneously

CDS

.72

1.03

   
 

A6

At times, I find myself in a state of nervousness as I purchase items in a hurry

CDS

.95

.20

.86

.51

.71

No prominence to potential consequences

A27

I experience some internal disagreement when buying recklessly

NPS

.82

.77

   
 

A28

I pay only after given due consideration to future consequences arising from the purchase of an item

NPS

.82

.82

   
 

A29

I use and eat up with proper diet schedule

NPS

.57

.11

   
 

A39

I will only buy items I require

NPS

.84

.74

   
 

A40

I never aspire to purchase goods that won’t fix in particular season

NPS

.95

.254

.86

.57

.75

Buying tendency

B1

I purchase biscuits, chips, chocolates

BT

.93

.34

   
 

B2

I purchase biryani, barbeques, momos, berger, patties

BT

.61

1.28

   
 

B3

I purchase Lotion Creams, Shampos, Hair Oil, Gel Creams

BT

.83

.66

   
 

B4

I purchase Lengha, Kurtas, Trousers and other garments

BT

.90

.39

   
 

B5

I purchase shirts, pants, sweaters, Jackets

BT

.79

.75

   
 

B6

I purchase wrist watches, Belts, Shoes

BT

.88

.44

   
 

B7

I purchase Facebook, Whatsapp, GPRS, Calling packs

BT

.86

.58

   
 

B8

I purchase/consume cigarettes, Bedis

BT

.87

.53

.90

.53

.73

  1. CR and AVE were calculated using following formulas
  2. \( \begin{aligned} {\text{CR }} & = \mathop \sum \limits_{k = 0}^{n} \left( {\text{Item loadings}} \right)^{2} /\left\{ {\mathop \sum \limits_{k = 0}^{n} \left( {\text{Item loadings}} \right)^{2} + \left( {\mathop \sum \limits_{k = 0}^{n} \left( {\text{Error items}} \right)} \right)} \right\}\quad \quad \quad \left( {\text{i}} \right) \\ {\text{AVE}} & = \mathop \sum \limits_{k = 0}^{n} {\text{Item loadings}}^{2} /\left\{ {\mathop \sum \limits_{k = 0}^{n} {\text{Item loadings}}^{2} + \left( {\mathop \sum \limits_{k = 0}^{n} \left( {\text{Error items}} \right)} \right)} \right\}\quad \quad \quad \quad \quad \left( {\text{ii}} \right) \\ \end{aligned} \)
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