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Future Business Journal

Table 13 Cronbach alpha score (overall)

From: Cognition and affect in consumer decision making: conceptualization and validation of added constructs in modified instrument

Constructs/dimensions (multi-item measure)

(Cronbach alpha—α)

No. of items

Scale

Affect cognition and impulsive buying tendencies scale (ABCS-overall)

.877

52

5 Point

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