Future Business Journal

Table 12 Correlation matrix and square root of average variance extracted

From: Cognition and affect in consumer decision making: conceptualization and validation of added constructs in modified instrument

	CD	BELIEF	SP	NPS	ABS	UAB	CDS	BT
CD	.73
BELIEF	.176	.75
SP	.105	.278	.71
NPS	.152	− .041	− .070	.74
ABS	− .031	.085	.216	− .116	.74
UAB	.035	.192	.173	− .112	.089	.71
CDS	.065	.198	.208	− .115	.045	.176	.75
BT	.111	.116	.225	.013	− .031	.081	.171	.73

Back to article page