Analysis of the impact of social network sites and eWOM marketing, considering the reinforcing dimensions of the concept of luxury, on tendency toward luxury brand

Future Business Journal

Table 6 Explanation of selected factors along with relevant variances

Component	Eigenvalues	Percentage of extracted variance	Cumulative percentage of extracted variance
1	4.48	29.90	29.90
2	2.03	13.55	43.45
3	1.53	10.22	53.67
4	1.19	7.95	61.62
5	1.10	7.30	68.92
6	1.01	6.74	75.66