Analysis of the impact of social network sites and eWOM marketing, considering the reinforcing dimensions of the concept of luxury, on tendency toward luxury brand

Future Business Journal

Table 4 Skewness and kurtosis values for the evaluation of normal distribution

Variables	Skewness	Kurtosis
Number of likes	− 0.543	− 0.584
Number of shares	− 0.674	− 0.231
Number of famous followers/fans	− 0.474	− 0.414
Positive comments	− 0.110	− 0.515
Form of a marketing post	0.370	− 0.624
Content of a marketing post	− 0.042	− 0.066