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Table 3 Average and standard deviation of the main variables of research

From: Analysis of the impact of social network sites and eWOM marketing, considering the reinforcing dimensions of the concept of luxury, on tendency toward luxury brand

Variables

Average

Standard deviation

Number of likes

3.43

0.42

Number of shares

3.37

0.42

Number of famous followers/fans

4.06

0.62

Positive comments

3.25

0.37

Form of a marketing post

3.31

0.38

Content of a marketing post

3.51

0.53