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Table 2 Factor loadings and T values

From: Analysis of the impact of social network sites and eWOM marketing, considering the reinforcing dimensions of the concept of luxury, on tendency toward luxury brand

Variables

Question numbers

Standardized coefficients

T values

Number of likes

1

0.72

11.52

2

0.85

15.20

3

0.64

8.92

Number of shares

4

0.69

10.11

5

0.95

19.26

6

0.78

13.50

Number of famous followers/fans

7

0.84

15.15

8

0.78

13.68

Positive comments

9

0.57

7.55

10

0.80

13.98

11

0.81

14.13

Form of a marketing post

12

0.77

13.06

13

0.63

8.51

Content of a marketing post

14

0.70

10.80

15

0.65

8.92