Variables | Question numbers | Standardized coefficients | T values |
---|---|---|---|
Number of likes | 1 | 0.72 | 11.52 |
2 | 0.85 | 15.20 | |
3 | 0.64 | 8.92 | |
Number of shares | 4 | 0.69 | 10.11 |
5 | 0.95 | 19.26 | |
6 | 0.78 | 13.50 | |
Number of famous followers/fans | 7 | 0.84 | 15.15 |
8 | 0.78 | 13.68 | |
Positive comments | 9 | 0.57 | 7.55 |
10 | 0.80 | 13.98 | |
11 | 0.81 | 14.13 | |
Form of a marketing post | 12 | 0.77 | 13.06 |
13 | 0.63 | 8.51 | |
Content of a marketing post | 14 | 0.70 | 10.80 |
15 | 0.65 | 8.92 |