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Table 1 Reliability by internal consistency (Cronbach’s alpha)

From: Analysis of the impact of social network sites and eWOM marketing, considering the reinforcing dimensions of the concept of luxury, on tendency toward luxury brand

Variables

Cronbach’s alpha value

Number of likes

0.73

Number of shares

0.81

Number of famous followers

0.75

Positive comments

0.69

Form of a marketing post

0.66

Content of a marketing post

0.72