Table 7 Mediation analysis of customer satisfaction
From: Satisfaction and revisit intentions at fast food restaurants
Exogenous variables | Direct effect | Indirect effect | Total effect | VAF | Mediation | Hypotheses | Decision |
|---|---|---|---|---|---|---|---|
FQ | 0.287 | 0.235 | 0.334 | 0.703 | Partial | H5 | Supported |
RSQ | 0.234 | 0.123 | 0.338 | 0.364 | Partial | H6 | Supported |
PEQ | 0.134 | 0.067 | 0.189 | 0.353 | Partial | H7 | Supported |