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Future Business Journal

Table 3 Discriminant validity—Fornell and Larcker criterion

From: Satisfaction and revisit intentions at fast food restaurants

Sr. no.

Constructs

1

2

3

4

5

6

1

Customer satisfaction

0.866

     

2

Food quality

0.767

0.752

    

3

Perceived environment quality

0.632

0.654

0.815

   

4

Restaurant service quality

0.701

0.721

0.650

0.786

  

5

Revisit intention

0.784

0.703

0.641

0.695

0.894

 

6

Word of mouth

0.720

0.635

0.604

0.663

0.721

0.825

  1. The off-diagonal values are the correlations between latent variables and the italic values are the square root of AVE
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