2022 Citation Impact
3.4 - 2-year Impact Factor
4.3 - 5-year Impact Factor
2023 Speed
10 days submission to first editorial decision for all manuscripts (Median)
140 days submission to accept (Median)
2023 Usage
1,182,831 downloads
52 Altmetric mentions
Cognition and affect in consumer decision making: conceptualization and validation of added constructs in modified instrument
Cognition and affect have had stretched history of influencing the buying behaviour of an individual. The change in one of the dimensions leads to some proportionate change in corresponding factor, and a numbe...